Mr. Olympia

For a competition that features larger than life fitness idols like Arnold Schwarzenegger, Ronnie Coleman, and Phil Heath it was only fitting that the OrcaVue XL was also in the building. With fitness icons like Dwayne, The Rock, Johnson present, brands were competing left and right to elevate their marking game above everyone else’s. OrcaVue teamed up with AP Live to create one of the hottest booths in the convention center and gave the BEYOND RAW brand the coolest experiential marketing tool available; the OrcaVue 360 Video Booth. Simple but sleek black wall panels with white Beyond Raw writing, combined with a dazzling LED wall panel that projected eye-catching video clips and graphics, made for a stunning background in the OrcaVue 360 Video Booth that was captured in all the videos. The participants are really what put the life and energy into the OrcaVue videos, as convention go-ers were thrilled and eager to show off their muscles atop the OrcaVue XL. As always, all the OrcaVue videos came equipped with digital branding and hashtags and verbiage that were present upon delivery and during the user social sharing experience. Over the next 2-days, OrcaVue collected hundreds of videos and helped to push the Beyond Raw brand to the front page of social media for the event.