Atlanta Falcons – Hype Studio in Mercedes-Benz Stadium

Check out what we accomplished…

Activation Walk-through Video

If you’ve been to an Atlanta Falcons home game this season, then you’ve probably seen the flashing lights and heard the excitement of fans from the AT&T Perch at Mercedes-Benz Stadium. Following suit with the AT&T Perch’s self-proclaimed title of ‘The Ultimate Fan Experience’, OrcaVue lived up to the hype by delivering their most versatile and cutting edge project yet; The Hype Studio. Comprised of over 1,000,000 LED lights, groups of participants are immersed in intricate Atlanta Falcons themed animations that surround them from 3 sides as they enter the fan-experience booth. Coupled with a reflective roof and floor, the Hype Studio transports fans into a new realm of excitement as their team’s colors and logos energetically dance around the enclosure; inviting participants to do the same. The final ingredient that really “Gets the people going!” (as Will Ferrell says so eloquently in Blades of Fury), is a pump-up song that has the power to make anyone get-up and move. For Falcons fans that song is “Welcome to Atlanta” by Jermaine Dupri and ATL legend, Ludacris. With the song queued up to play after a huge ‘3, 2, 1’ countdown appears on the 3 LED walls, participants know exactly when to get hyped and really get the party started.

These elements (lights, music, and energy) all come together in one epic 15 second video that fan’s get to take away from the experience. Once participants have had their fill of getting hyped, they not only get to view the video they just took but also share and download their video from the iPad Sharing Stations / Kiosks right next to the booth. The booth itself is fully branded on the outside with edgy graphics and big screen TV’s that display example footage from the booth to really hook passersby in. The real magic is on the inside though, and OrcaVue keeps the Hype Studio content fresh by using a new Atlanta Falcons themed animation for each week / home game. Don’t believe us? Check out the footage below and see how hyped fans are getting each home game at the AT&T Perch inside Mercedes-Benz Stadium.


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