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Atlanta Falcons - Hype Studio in Mercedes-Benz Stadium

Check out what we accomplished...

If you’ve been to an Atlanta Falcons home game this season, then you’ve probably seen the flashing lights and heard the excitement of fans from the AT&T Perch at Mercedes-Benz Stadium. Following suit with the AT&T Perch’s self-proclaimed title of ‘The Ultimate Fan Experience’, OrcaVue lived up to the hype by delivering their most versatile and cutting edge project yet; The Hype Studio. Comprised of over 1,000,000 LED lights, groups of participants are immersed in intricate Atlanta Falcons themed animations that surround them from 3 sides as they enter the fan-experience booth. Coupled with a reflective roof and floor, the Hype Studio transports fans into a new realm of excitement as their team’s colors and logos energetically dance around the enclosure; inviting participants to do the same. The final ingredient that really “Gets the people going!” (as Will Ferrell says so eloquently in Blades of Fury), is a pump-up song that has the power to make anyone get-up and move. For Falcons fans that song is “Welcome to Atlanta” by Jermaine Dupri and ATL legend, Ludacris. With the song queued up to play after a huge ‘3, 2, 1’ countdown appears on the 3 LED walls, participants know exactly when to get hyped and really get the party started.