If you are in the event industry and you don’t know what an OrcaVue Glambot is, you may have been missing out on one of the hottest trends in event videography. OrcaVue Glambots have taken the event and entertainment industry by storm, becoming a must-have for high-profile events and social media campaigns. But how did these robotic camera systems become so popular? The journey of OrcaVue Glambots from a niche technology to a mainstream attraction is a fascinating story of innovation, celebrity influence, and technological advancement.
Table of Contents
What Is an OrcaVue Glambot?
An OrcaVue Glambot is a robotic arm designed to move a camera smoothly and quickly between pre-programmed positions. When used with high-speed cameras they can create stunning slow-motion footage of event guests. While the concept of moving a camera between two points is simple enough, doing so while capturing smooth and in-focus footage is an engineering marvel.
How Does an OrcaVue Glambot Work?
OrcaVue Glambots create show-stopping video content by smoothly moving a slow-motion camera over a predefined path using a robotic arm. Internal software adjusts for different heights of subjects and ensures the the camera is pointed exactly where it needs to be for optimal framing.Typically filming in 4K at 120 frames per second (or 2.7K at 240 frames per second) our Glambot is able to generate stunning footage that can then be instantly shared via independent iPad stations.
The Birth of the OrcaVue Glambot
The original concept was brought to life by Cole Walliser, a Canadian videographer known for his work with top-tier celebrities and music videos. Walliser’s background in directing music and skateboard videos gave him a unique perspective on capturing dynamic, eye-catching footage. His expertise and connections in the entertainment industry led him to recognize a gap in red carpet coverage—one that could be filled with a robotic camera capable of capturing cinematic slow-motion videos.
The Early Rise and Celebrity Endorsement
Walliser’s first high-profile use of robotic videography was at red carpet events, most notably for E! Entertainment. These events, including major awards shows like the Oscars and the Golden Globes, provided a perfect platform to showcase the capabilities of robotic camera systems. Celebrities like Billie Eilish, Lady Gaga, and many others posed for stunning slow-motion videos that quickly went viral on social media.
The endorsement from celebrities played a crucial role in the rise of robotic camera systems. These high-quality videos, shared widely on platforms like Instagram and Twitter, captivated audiences and demonstrated the potential of the technology. The allure of seeing celebrities in slow motion, combined with the novelty of the robotic camera arm, created a buzz that propelled this technology into the spotlight.
Social Media and the Viral Factor
Social media has been a driving force behind the popularity of this technology. The visually striking slow-motion videos are perfect for platforms that prioritize engaging, shareable content. Videos captured by these systems often feature dramatic movements and detailed close-ups, making them highly captivating to viewers.
The viral nature of these videos cannot be overstated. When celebrities share their slow-motion videos, they reach millions of followers, exponentially increasing the exposure of the technology. Additionally, event guests often share their own OrcaVue Glambot videos, further spreading awareness and generating interest. The combination of high production value and the potential for social media virality has solidified OrcaVue Glambots as a must-have for modern events.
How Did OrcaVue Glambots Become Popular?
Initially, the high cost of robotic camera technology limited its use to elite events and productions. The sophisticated robotic arms and high-frame-rate cameras required significant investment, making them accessible only to major studios and event organizers. However, as technology advanced, the cost of producing and operating these systems began to decrease.
Companies like OrcaVue have been instrumental in making these systems accessible. By designing more affordable models models that use lightweight action cameras like GoPros, they have opened up the market to smaller event organizers and photo booth companies. Despite their lower cost, the OrcaVue Glambot retains high-quality video capabilities of their expensive counterparts, enabling a broader range of events to feature this technology. With OrcaVue bringing robotic event videography to the masses, searches surrounding this technology were four times higher in the first quarter of 2024 than their previous five-year high.
Expansion Beyond Red Carpet Events
While red carpet events were the initial proving ground for robotic camera systems, their use has expanded into various other event types. Corporate events, private parties, weddings, and brand activations have all adopted this technology to enhance guest experiences and create memorable content.
Corporate events benefit from the OrcaVue Glambot’s ability to create engaging promotional videos, while private parties and weddings use them to send guests away with an elevated piece of content. Brand activations, in particular, have found great value in the OrcaVue Glambot, using it to create buzz and enhance their marketing efforts. By incorporating OrcaVue Glambot slow-motion videos into their campaigns, brands can offer a visually stunning experience that resonates with consumers.
Next Big Thing in the Photo Booth Space
Photo booth robots, such as the OrcaVue Glambot, can capture footage that closely resembles the footage shot by cinematic robots at major Hollywood red carpet events. This ability and their more affordable price points have given them a foothold in the event world. But what really sets them apart from their Hollywood counterparts is (1) the ability for a single operator to set them up and (2) the ability to integrate with software packages widely used by the photo booth industry for capturing and sharing content.
As more industries recognize the value of high-quality, engaging video content, the demand for photo booth OrcaVue Glambots is expected to grow. From fashion shows to sports events and beyond, the potential applications for this technology are vast. The continued integration of OrcaVue Glambots into various event types will further solidify their position as a staple in the event and entertainment industries.
Conclusion
The popularity of OrcaVue Glambots is a testament to the power of innovation and the influence of social media. From their inception by Cole Walliser to the introduction of the OrcaVue Glambot and its widespread use at events around the world, these devices have captivated audiences and redefined event videography. With continued advancements and increasing accessibility, OrcaVue Glambots are set to remain a key player in creating unforgettable event experiences.
